Showing posts from category: Ad Discussions

WE’RE UNDER ASSAULT

One of the best marketing books I have ever read is “Positioning: The Battle for Your Mind” by Ries & Trout, published in 1981. Although some of the references used in the book date back to the 1970’s, the main message is still very relevant today. In chapter two, the writers discuss the number of…

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WATCH YOUR LANGUAGE

If you ever have to translate an ad to another language, go with an expert. Some of the largest advertisers in the world have made the mistake of not following this rule and they have paid dearly for their mistakes. Here are a few examples where a direct translation can get you in trouble:  …

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TOUGH BUSINESS TO BREAK INTO

If you’ve ever watched MadMen on TV you would fall in love with the advertising business of the 1960’s. The sixties have been called the golden era of the advertising business. In those days, being an ad man was the equivalent of being a Wall Street guy today. Advertising was a fun, sexy business where…

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The end of traditional advertising agencies.

What we all know as what an advertising agency is and what they do, is no longer a model that will survive in the future. Agencies of the past that called themselves “full service”, will have to change their culture, policies and business model in order to survive in the open system of digital connectivity….

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SHOULD COMPANIES ADVERTISE DURING AN ECONOMIC SLOWDOWN?

The other day there was an article on the front page of AdAge, which talked about 10 things we could learn from the ‘70s recession. What we discovered, is that much of what was being reported by the media back then sounded a lot like what is being said today. Stock watchers and economist draw…

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CREATE MAGAZINE ARTICLE

It’s Not Whom You Reach, But What You Say By Renny Tirador, President/Executive Creative Director OutOfTheBlue Advertising   Just as too much wind can take the edge off a perfect golf stroke, too much science can take the creativity out of advertising. With the popularity of placing consumers into neat, descriptive boxes, it’s important to…

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OUR FAVORITE AD CAMPAIGNS OF THE CENTURY

OK, so we haven’t been around for the last 100 years, and limiting the number of top campaigns to 25 was very difficult, however, in order to make our selection we established criteria before qualifying each campaign.   First, the campaign had to somehow change the culture of advertising or generate a consumer buzz that…

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IS THE 30 SECOND SPOT DEAD?

By Renny Tirador   This isn’t the first time in the history of advertising, that industry executives claim the death of a medium. I was an infant when TV was invented, and at that time, many people said that it would be the end of radio.   More recently, the internet threatened the print industry…

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