Showing posts from category: Brands

WE’RE UNDER ASSAULT

One of the best marketing books I have ever read is “Positioning: The Battle for Your Mind” by Ries & Trout, published in 1981. Although some of the references used in the book date back to the 1970’s, the main message is still very relevant today. In chapter two, the writers discuss the number of…

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WATCH YOUR LANGUAGE

If you ever have to translate an ad to another language, go with an expert. Some of the largest advertisers in the world have made the mistake of not following this rule and they have paid dearly for their mistakes. Here are a few examples where a direct translation can get you in trouble:  …

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TOUGH BUSINESS TO BREAK INTO

If you’ve ever watched MadMen on TV you would fall in love with the advertising business of the 1960’s. The sixties have been called the golden era of the advertising business. In those days, being an ad man was the equivalent of being a Wall Street guy today. Advertising was a fun, sexy business where…

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WHY WE LOVE BRANDS

By Renny Tirador   By the time my daughter turned 16, she was so much influenced by brands and what they meant, that the first car she wanted was a BMW. What made her fall in love with BMW over let’s say a Honda Civic? I’d like to think that she had done her homework,…

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