Showing posts from category: Marketing

WE’RE UNDER ASSAULT

One of the best marketing books I have ever read is “Positioning: The Battle for Your Mind” by Ries & Trout, published in 1981. Although some of the references used in the book date back to the 1970’s, the main message is still very relevant today. In chapter two, the writers discuss the number of…

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WATCH YOUR LANGUAGE

If you ever have to translate an ad to another language, go with an expert. Some of the largest advertisers in the world have made the mistake of not following this rule and they have paid dearly for their mistakes. Here are a few examples where a direct translation can get you in trouble:  …

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TOUGH BUSINESS TO BREAK INTO

If you’ve ever watched MadMen on TV you would fall in love with the advertising business of the 1960’s. The sixties have been called the golden era of the advertising business. In those days, being an ad man was the equivalent of being a Wall Street guy today. Advertising was a fun, sexy business where…

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CREATE MAGAZINE ARTICLE

It’s Not Whom You Reach, But What You Say By Renny Tirador, President/Executive Creative Director OutOfTheBlue Advertising   Just as too much wind can take the edge off a perfect golf stroke, too much science can take the creativity out of advertising. With the popularity of placing consumers into neat, descriptive boxes, it’s important to…

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MARKETING TO BABY BOOMERS

If you are overlooking the Boomer Consumer in your marketing plans, you are ignoring a demographic segment with vast reserves of disposable income. For the last 40 years, most advertisers have exclusively focused their marketing on reaching the 18-49 year old group. If you were over 50, marketers either pretended you were dead or lumped…

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