OUR FAVORITE AD CAMPAIGNS OF THE CENTURY

OK, so we haven’t been around for the last 100 years, and limiting the number of top campaigns to 25 was very difficult, however, in order to make our selection we established criteria before qualifying each campaign.

 

First, the campaign had to somehow change the culture of advertising or generate a consumer buzz that changed the way people looked at a specific product or category.

 

Second, campaigns that created a new category or the brand became the category leader as number one immediately qualified.

 

Finally, if the campaign was unforgettable, it made our list.

 

Taking this into consideration, here are our 25 favorite campaigns of the century.

 

  1. Volkswagen, “THINK SMALL” 1959
  2. Coca-Cola, “IT’S THE REAL THING” 1970
  3. Marlboro, “THE MARLBOROUGH MAN” 1955
  4. Nike, “JUST DO IT” 1988
  5. McDonald’s, “YOU DESERVE A BREAK TODAY” 1971

6 Burger King “HAVE IT YOUR WAY” 1973

  1. Absolut Vodka, “THE ABSOLUTE BOTTLE” 1981
  2. Miller Lite “TASTE GREAT LESS FILLING” 1974
  3. Charmin “PLEASE DON’T SQUEEZE THE CHARMIN” 1964
  4. Avis, “WE TRY HARDER” 1963
  5. Federal Express, “FAST TALKER” 1982
  6. Apple Computer, “1984” 1984
  7. Alka-Seltzer, 1960s, 1970s
  8. Pepsi-Cola, “PEPSI-COLA HITS THE SPOT” 1940s
  9. Maxwell House, “GOOD TO THE LAST DROP” 1959
  10. Woodbury Soap “THE SKIN YOU LOVE TO TOUCH” 1911
  11. American Express, “DO YOU KNOW ME? 1975
  12. U.S. Army, “BE ALL THAT YOU CAN BE” 1981
  13. Morton Salt “WHEN IT RAINS IT POURS” 1912
  14. Rolling Stone, “PERCEPTION REALITY 1985
  15. 7UP “THE UNCOLA” 1970
  16. Wendy’s “WHERE’S THE BEEF” 1984
  17. Timex “TAKES A LICKING AND KEEPS ON TICKING” 1950’s
  18. M&M MELTS IN YOUR MOUTH, NOT IN YOUR HANDS” 1954
  19. Energizer “THE ENERGIZER BUNNY” 1989

 

Let us know which is your all time favorite campaign by sending us your list!

 

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