The health care industry in South Florida is very competitive. Most Medicare Advantage companies offer the same benefits and services. We determined through research that consumers are equally persuaded by price, quality of doctors and availability to hospitals as well as by emotional advertising. Putting both of these elements together proved to be very effective in reaching our target audience.
OutOfTheBlue created advertising messages that touched upon emotional values as well as information and educational value. When we became the agency of record for Medica HealthCare Plans, their members numbered about 6,000. In six years as our client, we were instrumental in helping the company grow to 36,0000 members before they were sold to United Healthcare.