PowerPizzeria offers a unique product that delivers on an impressive claim: a healthier, delicious pizza made with all natural ingredients. Using a formula created by their founder and a nutritionist, their proprietary blend includes whey protein in the dough.
This unique sales proposition allows them to stand out in the competitive pizza market, which uses discount coupons, specials and customer rewards to drive sales. Customers love their unique quality: whey protein in the dough, making it a nutritious, good tasting pizza.
OutOfTheBlue developed everything from their packaging to their branding and tagline. A campaign showing healthy, active people reinforces guilt-free pizza consumption. Our tagline: “The Power Is In The Dough,” together with impactful images, has positioned Power Pizzeria as a delicious product for those who want a healthier pizza.